TikTok continues to be a powerful platform for creators, influencers, and businesses to generate income. In 2025, new monetization strategies and AI-driven tools make it even easier to turn your TikTok presence into a profitable venture. Here are the best ways to make money on TikTok in 2025.
1. Join The TikTok Creator Fund & Creativity Program
TikTok rewards creators who produce high-quality, engaging content.
- TikTok Creator Fund: Get paid based on video views and engagement.
- Creativity Program: This upgraded version offers higher payouts for longer, high-performing videos.
- Eligibility: You need at least 10,000 followers and 100,000 video views in the last 30 days.
2. Earn Through TikTok LIVE Gifts & Diamonds
TikTok LIVE allows viewers to send gifts and diamonds, which can be converted into real money.
How to maximize LIVE earnings:
- Host interactive sessions (Q&A, tutorials, challenges).
- Encourage followers to send gifts.
- Go live consistently to build a loyal audience.
3. Sell Digital & Physical Products
Use TikTok Shop and your bio links to sell products directly.
- Sell Digital Products: E-books, online courses, templates.
- Sell Physical Products: Print-on-demand merchandise, beauty products, gadgets.
- Dropshipping on TikTok: Find trending products and market them via short videos.
4. TikTok Affiliate Marketing
Promote products from TikTok Shop or external affiliate networks. Earn a commission for every sale made through your unique link.
- Best niches for affiliate marketing: Beauty, fashion, fitness, gadgets, and digital tools.
- How to boost sales: Create product review videos, tutorials, and unboxings.
5. Brand Deals & Sponsorships
Companies pay influencers to promote their products through sponsored videos.
- Micro-influencers (10k-50k followers) can charge $100-$500 per post.
- Mid-tier influencers (50k-500k followers) earn $500-$5,000 per post.
- Large influencers (500k+ followers) can earn $10,000+ per campaign.
How to attract brand deals:
- Build a niche-focused audience (beauty, finance, gaming, etc.).
- Use TikTok Creator Marketplace to connect with brands.
- Show engagement rate (likes, comments, shares) to prove influence.
6. Monetize Your TikTok Account With Subscriptions
TikTok introduced LIVE subscriptions, where followers pay a monthly fee for exclusive content and perks.
- Offer private live streams.
- Provide behind-the-scenes content.
- Give shoutouts and VIP badges.
7. Drive Traffic To External Platforms
TikTok can be a funnel to monetize on other platforms:
- YouTube & Instagram: Convert TikTok followers to YouTube subscribers and monetize through ads.
- Blog & Website: Use TikTok to drive traffic to a website where you sell courses, services, or ads.
- Email Marketing: Build an email list for long-term monetization.
8. TikTok Pulse Revenue Sharing
Creators with viral content can earn ad revenue through TikTok Pulse. It places ads next to your top-performing videos, and you get a share of the revenue.
9. Offer Coaching & Consulting Services
If you’re skilled in an area (fitness, business, mindset coaching, social media growth), offer paid coaching via TikTok.
- Promote one-on-one sessions through TikTok LIVE.
- Create a mini-course and sell it via TikTok Shop.
- Use DMs to convert engaged followers into clients.
10. AI-Powered TikTok Automation & Monetization
Leverage AI tools to boost your TikTok earnings:
- ChatGPT – Automate content ideas & captions.
- CapCut AI – Edit videos quickly with AI.
- ManyChat – Automate DMs & sell directly to followers.
- Pictory AI – Generate faceless TikTok videos for passive income.